Marketing Marketing Management Major

Description: A program that generally prepares individuals to undertake and manage the process of developing consumer audiences and moving products from producers to consumers. Includes instruction in buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing, and applications to specific products and markets. Is Marketing Marketing Management the right major for you?
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Marketing Marketing Management Major

What Courses Do Marketing Marketing Management Majors Take?

The required and elective courses you would take for Marketing Marketing Management majors vary considerably among institutions. Courses are listed here that are illustrative of the breadth of topics you are likely to experience were you to major in this field.

  • Advertising
  • Consumer Behavior
  • International Marketing
  • Personal Selling
  • Promotional Strategy
  • Public Relations
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