Marketing Marketing Management Major

Description: A program that generally prepares individuals to undertake and manage the process of developing consumer audiences and moving products from producers to consumers. Includes instruction in buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing, and applications to specific products and markets. Is Marketing Marketing Management the right major for you?
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Marketing Marketing Management Major

Salary Info

Median Annual Wage

$98,720

Median Hourly Wage

$47.46*

Total Employed Nationally

32,240


Source: Bureau of Labor Statistics 2010 wage data external site and 2008-2018 employment projections external site. "Projected growth" represents the estimated change in total employment over the projections period (2008-2018). "Projected job openings" represent openings due to growth and replacement.