This major is excellent for individuals who enjoy working in teams and are creative in developing new ways to accomplish their company's goals. Contemporary marketing managers must understand not only the traditional areas of marketing channels, sales management, advertising, and research, but must also be familiar with consumer and dealer motivation. The process requires an understanding of buyer and seller behavior within the context of the overall market environment. Marketing majors have hobbies that may include the use of computers and activities involving teamwork and problem solving.
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The required and elective courses you would take for Marketing majors vary considerably among institutions. Courses are listed here that are illustrative of the breadth of topics you are likely to experience were you to major in this field.
Various specializations related to a major in Marketing may be offered by colleges and universities. These specializations may be of greater or lesser interest to you. A few of these specializations related to this field include, but are not limited to: