Online Merchant Career

Job Description: Conduct retail activities of businesses operating exclusively online. May perform duties such as preparing business strategies, buying merchandise, managing inventory, implementing marketing activities, fulfilling and shipping online orders, and balancing financial records.


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Online Merchant Career

What Online Merchants do:

  • Fill customer orders by packaging sold items and documentation for direct shipping or by transferring orders to manufacturers or third-party distributors.
  • Correspond with online customers via electronic mail, telephone, or other electronic messaging to address questions or complaints about products, policies, or shipping methods.
  • Deliver e-mail confirmation of completed transactions and shipment.
  • Cancel orders based on customer requests or inventory or delivery problems.
  • Receive and process payments from customers, using electronic transaction services.
  • Determine and set product prices.
  • Prepare or organize online storefront marketing material, including product descriptions or subject lines, optimizing content to search engine criteria.
  • Create, manage, or automate orders or invoices, using order management or invoicing software.
  • Upload digital media, such as photos, video, or scanned images to online storefront, auction sites, or other shopping Web sites.
  • Calculate purchase subtotals, taxes, and shipping costs for submission to customers.
  • Create or maintain database of customer accounts.
  • Promote products in online communities through weblog or discussion-forum postings, e-mail marketing programs, or online advertising.
  • Compose descriptions of merchandise for posting to online storefront, auction sites, or other shopping Web sites.
  • Investigate products or markets to determine areas for opportunity or viability for merchandising specific products, using online or offline sources.
  • Develop or revise business plans for online business, emphasizing factors such as product line, pricing, inventory, or marketing strategy.
  • Disclose merchant information and terms and policies of transactions in online or offline materials.
  • Collaborate with search engine shopping specialists to place marketing content in desired online locations.
  • Order or purchase merchandise to maintain optimal inventory levels.
  • Maintain inventory of shipping supplies, such as boxes, labels, tape, bubble wrap, loose packing materials, or tape guns.
  • Purchase new or used items from online or physical sources for resale via retail or auction Web site.
  • Calculate revenue, sales, and expenses, using financial accounting or spreadsheet software.
  • Determine location for product listings to maximize exposure to online traffic.
  • Compose images of products, using video or still cameras, lighting equipment, props, or photo or video editing software.
  • Measure and analyze Web site usage data to maximize search engine returns or refine customer interfaces.
  • Implement security practices to preserve assets, minimize liabilities, or ensure customer privacy, using parallel servers, hardware redundancy, fail-safe technology, information encryption, or firewalls.
  • Participate in online forums or conferences to stay abreast of online retailing trends, techniques, or security threats.
  • Select and purchase technical web services, such as web hosting services, online merchant accounts, shopping cart software, payment gateway software, or spyware.
  • Devise, select, or purchase domain name and web address.
  • Design customer interface of online storefront, using web programming or e-commerce software.
  • Create or distribute offline promotional material, such as brochures, pamphlets, business cards, stationary, or signage.
  • Integrate online retailing strategy with physical or catalogue retailing operations.
  • Investigate sources, such as auctions, estate sales, liquidators, wholesalers, or trade shows for new items, used items, or collectibles.
  • Initiate online auctions through auction hosting sites or auction management software.
  • Transfer digital media, such as music, video, or software, to customers via the Internet.

What work activities are most important?

Importance Activities

Interacting With Computers - Using computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information.

Getting Information - Observing, receiving, and otherwise obtaining information from all relevant sources.

Identifying Objects, Actions, and Events - Identifying information by categorizing, estimating, recognizing differences or similarities, and detecting changes in circumstances or events.

Processing Information - Compiling, coding, categorizing, calculating, tabulating, auditing, or verifying information or data.

Selling or Influencing Others - Convincing others to buy merchandise/goods or to otherwise change their minds or actions.

Making Decisions and Solving Problems - Analyzing information and evaluating results to choose the best solution and solve problems.

Establishing and Maintaining Interpersonal Relationships - Developing constructive and cooperative working relationships with others, and maintaining them over time.

Updating and Using Relevant Knowledge - Keeping up-to-date technically and applying new knowledge to your job.

Documenting/Recording Information - Entering, transcribing, recording, storing, or maintaining information in written or electronic/magnetic form.

Communicating with Persons Outside Organization - Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.

Communicating with Supervisors, Peers, or Subordinates - Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.

Organizing, Planning, and Prioritizing Work - Developing specific goals and plans to prioritize, organize, and accomplish your work.

Analyzing Data or Information - Identifying the underlying principles, reasons, or facts of information by breaking down information or data into separate parts.

Thinking Creatively - Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions.

Performing Administrative Activities - Performing day-to-day administrative tasks such as maintaining information files and processing paperwork.

Judging the Qualities of Things, Services, or People - Assessing the value, importance, or quality of things or people.

Estimating the Quantifiable Characteristics of Products, Events, or Information - Estimating sizes, distances, and quantities; or determining time, costs, resources, or materials needed to perform a work activity.

Performing for or Working Directly with the Public - Performing for people or dealing directly with the public. This includes serving customers in restaurants and stores, and receiving clients or guests.

Resolving Conflicts and Negotiating with Others - Handling complaints, settling disputes, and resolving grievances and conflicts, or otherwise negotiating with others.

Coordinating the Work and Activities of Others - Getting members of a group to work together to accomplish tasks.

Developing Objectives and Strategies - Establishing long-range objectives and specifying the strategies and actions to achieve them.

Monitoring and Controlling Resources - Monitoring and controlling resources and overseeing the spending of money.

Monitor Processes, Materials, or Surroundings - Monitoring and reviewing information from materials, events, or the environment, to detect or assess problems.

Interpreting the Meaning of Information for Others - Translating or explaining what information means and how it can be used.

Evaluating Information to Determine Compliance with Standards - Using relevant information and individual judgment to determine whether events or processes comply with laws, regulations, or standards.

Scheduling Work and Activities - Scheduling events, programs, and activities, as well as the work of others.

Training and Teaching Others - Identifying the educational needs of others, developing formal educational or training programs or classes, and teaching or instructing others.

Guiding, Directing, and Motivating Subordinates - Providing guidance and direction to subordinates, including setting performance standards and monitoring performance.

Holland Code Chart for an Online Merchant

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