*A job as a Marketing Planner falls under the broader career category of Marketing Managers. The information on this page will generally apply to all careers in this category but may not specifically apply to this career title.
Job Description
for Marketing Managers :
Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
Is Marketing Manager the right career path for you?
Take the MyMajors Quiz and find out if it fits one of your top recommended majors!
Importance | Activities |
---|---|
Communicating with Supervisors, Peers, or Subordinates - Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person. |
|
Establishing and Maintaining Interpersonal Relationships - Developing constructive and cooperative working relationships with others, and maintaining them over time. |
|
Working with Computers - Using computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information. |
|
Organizing, Planning, and Prioritizing Work - Developing specific goals and plans to prioritize, organize, and accomplish your work. |
|
Making Decisions and Solving Problems - Analyzing information and evaluating results to choose the best solution and solve problems. |
|
Getting Information - Observing, receiving, and otherwise obtaining information from all relevant sources. |
|
Thinking Creatively - Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions. |
|
Selling or Influencing Others - Convincing others to buy merchandise/goods or to otherwise change their minds or actions. |
|
Identifying Objects, Actions, and Events - Identifying information by categorizing, estimating, recognizing differences or similarities, and detecting changes in circumstances or events. |
|
Communicating with People Outside the Organization - Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail. |
|
Developing and Building Teams - Encouraging and building mutual trust, respect, and cooperation among team members. |
|
Developing Objectives and Strategies - Establishing long-range objectives and specifying the strategies and actions to achieve them. |
|
Coordinating the Work and Activities of Others - Getting members of a group to work together to accomplish tasks. |
|
Guiding, Directing, and Motivating Subordinates - Providing guidance and direction to subordinates, including setting performance standards and monitoring performance. |
|
Updating and Using Relevant Knowledge - Keeping up-to-date technically and applying new knowledge to your job. |
|
Analyzing Data or Information - Identifying the underlying principles, reasons, or facts of information by breaking down information or data into separate parts. |
|
Resolving Conflicts and Negotiating with Others - Handling complaints, settling disputes, and resolving grievances and conflicts, or otherwise negotiating with others. |
|
Estimating the Quantifiable Characteristics of Products, Events, or Information - Estimating sizes, distances, and quantities; or determining time, costs, resources, or materials needed to perform a work activity. |
|
Scheduling Work and Activities - Scheduling events, programs, and activities, as well as the work of others. |
|
Interpreting the Meaning of Information for Others - Translating or explaining what information means and how it can be used. |
|
Judging the Qualities of Objects, Services, or People - Assessing the value, importance, or quality of things or people. |
|
Processing Information - Compiling, coding, categorizing, calculating, tabulating, auditing, or verifying information or data. |
|
Coaching and Developing Others - Identifying the developmental needs of others and coaching, mentoring, or otherwise helping others to improve their knowledge or skills. |
|
Monitoring Processes, Materials, or Surroundings - Monitoring and reviewing information from materials, events, or the environment, to detect or assess problems. |
|
Providing Consultation and Advice to Others - Providing guidance and expert advice to management or other groups on technical, systems-, or process-related topics. |
|
Monitoring and Controlling Resources - Monitoring and controlling resources and overseeing the spending of money. |
|
Training and Teaching Others - Identifying the educational needs of others, developing formal educational or training programs or classes, and teaching or instructing others. |
|
Documenting/Recording Information - Entering, transcribing, recording, storing, or maintaining information in written or electronic/magnetic form. |
|
Performing for or Working Directly with the Public - Performing for people or dealing directly with the public. This includes serving customers in restaurants and stores, and receiving clients or guests. |
|
Evaluating Information to Determine Compliance with Standards - Using relevant information and individual judgment to determine whether events or processes comply with laws, regulations, or standards. |
|
Performing Administrative Activities - Performing day-to-day administrative tasks such as maintaining information files and processing paperwork. |
|
Assisting and Caring for Others - Providing personal assistance, medical attention, emotional support, or other personal care to others such as coworkers, customers, or patients. |