Creativity. Where the only constant is change.

Art InstituteBy its very nature, creativity is all about change. Whether adapting to it or being the force behind it, creative people are energized, inspired, compelled, and challenged by shaking things up. Embracing new ideas helps to power their evolution—both personally and as professional communicators and problem solvers. Things are changing fast in the area of design, and you need to be ready to take on those changes.

A new world of design, a new kind of designer.
Thanks to the explosion in technology, today’s designers have more tools to work with than ever before. More ways to reach more specific audiences. And more reason to make sure their skills are keeping up with all this change. Because a big part of being creative is staying relevant. Today, you need to blend the traditional design skills—things like color, design, typography and layout—with the interactive skills today’s technology calls for, today’s employers demand, and tomorrow’s design careers are built around.

The tablet is changing how people get their information. And how that content is designed.
You don’t have to look far to find a good example of how the field of design is changing —and what that means to you. Your tablet and your smartphone are transforming visual and information design. They’re changing how publishers and marketers reach their audiences. And it’s all working together to create new opportunities for the kind of designers who have the creative and technical skills to shape the user experience.

You need a new kind of education.
The Art Institutes is a system of over 50 schools across North America that prepares students for careers where they can create their tomorrow. In our new Designing for Tablets – Digital Publishing program you’ll begin with core design courses, then focus your learning on one of four elective tracks: web development, animation, sequential art, or journalism.

You can find out more by watching this short video: http://www.youtube.com/watch?v=crZOwK7k4cQ

A new world of opportunity …
Communication is no longer a one-way street. And as it continues to become more and more interactive, it’s getting more difficult to draw a line between “graphic designer” and “web designer.” Employers are looking for designers who can design content for both traditional and mobile web devices–those who can make the transition from print to web. That means that you can’t just develop skills in one discipline; to take advantage of the opportunities, you have to understand the visual language of both.

… and a new program to help you take advantage of it.
In our new Graphic & Web Design program, you can prepare for a career where you use your imagination and technology to communicate. You’ll start with the basics like color, illustration, design, and image manipulation. After your first year, you’ll choose to follow the path of Graphic Design or Web Design.
Traditional, print-based Graphic Design focuses on areas like product packaging, posters, and interactive web media. Web Design focuses on screen-based interactive design and development.

Check out this short video for more information: http://www.youtube.com/watch?v=A97Mmjcu444

Ai LogoHow will you evolve … and what will you create?
The sooner you choose a career path and get the focused education you need, the sooner you’ll be entering a creative world where change means opportunity. Start by exploring the programs we offer at The Art Institutes. Visit create.aii.edu.

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