A typical student attends class, finishes their assignments, participates in-class discussion, and meets coursework expectations. TBWA/Chiat/Day Art Director and 2017 alumna Brooke Roderick was no typical student. While in her final semester of senior year, she was tackling portfolio-facing work that would project her into her career, as well as interning full-time at VaynerMedia.
While enrolled at Kean University’s Robert Busch School of Design, Graphic Design: Interactive Advertising program, Roderick had also joined the Public Relations Student Society of America (PRSSA), functioning as their Creative Director. Within her role, she crafted their brand identity, voice, and appearance—which is still actively used today—across their distribution channels, such as the website and social media.
“Kean is a wonderful program. I recommend it to any of my peers who are in the creative space,” said Roderick. “As I went through the program, I realized what I was studying started to become my passion. I would not have been where I am today if I never attended Kean.”
Roderick has found major success in the advertising industry; such as interning at KBS+ alongside 2014 alumna Mike Mierzejwski during her undergraduate years , then later accepting a Mid-Level Art Director role at Big Spaceship, working on Starbucks, JetBlue and Google, then transitioning to Giant Spoon, working on Paramount Pictures and Synchrony Bank, and now in her current role as an Art Director at TBWA/Chiat/Day, taking on Nissan.
Throughout her academic career, Roderick found trust and mentorship in her academic advisor, Denise Anderson, and Distinguished Professor Robin Landa, both of whom she’s maintained contact with today. “My professors are more like life-long friends than they are faculty,” said Roderick.
Kean University offers students pursuing a career in design a hands-on experience, fostering a space for collaboration, innovation, and overall career satisfaction. The programs are built to challenge students to think critically and creatively about problems, ultimately leading to unique solutions. Brooke Roderick accentuates the mission of the university.