Marketing Research Analyst Career

*A job as a Marketing Research Analyst falls under the broader career category of Market Research Analysts and Marketing Specialists. The information on this page will generally apply to all careers in this category but may not specifically apply to this career title.

Job Description for Market Research Analysts and Marketing Specialists : Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.


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Market Research Analysts and Marketing Specialist Career

Salary Info

Median Annual Wage

$70,620

Median Hourly Wage

$33.95*

Total Employed Nationally

558,630


Source: Bureau of Labor Statistics May 2016 wage data and 2016-2026 employment projections. "Projected growth" represents the estimated change in total employment over the projections period (2016-2026). "Projected job openings" represent openings due to growth and replacement.