Consumer Merchandising Retailing Management Major

Description: A program that focuses on product and service promotion from the perspective of individual and family consumers and that prepares individuals to function as consumer management and marketing consultants in for-profit and non-profit enterprises. Includes instruction in applied market research, consumer behavior, product sourcing and distribution, profitability, customer feedback and evaluation methods, promotion and retailing campaign development, and applications to specific domestic and international consumer markets. Is Consumer Merchandising Retailing Management the right major for you?
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Consumer Merchandising Retailing Management Major

What Courses Do Consumer Merchandising Retailing Management Majors Take?

The required and elective courses you would take for Consumer Merchandising Retailing Management majors vary considerably among institutions. Courses are listed here that are illustrative of the breadth of topics you are likely to experience were you to major in this field.

  • Advertising
  • Applied Market Research
  • Consumer Behavior
  • Marketing
  • Public Relations
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