Marketing Consultant Career

*A job as a Marketing Consultant falls under the broader career category of Market Research Analysts and Marketing Specialists. The information on this page will generally apply to all careers in this category but may not specifically apply to this career title.

Job Description for Market Research Analysts and Marketing Specialists : Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.


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Market Research Analysts and Marketing Specialist Career

What Should I Major in to Become a Market Research Analysts and Marketing Specialist?

These college majors are closest related to this career (actual program names will vary from school to school).

Required Education



Bachelor's Degree usually needed for this career