Advertising Sales Agent Career

Job Description: Sell or solicit advertising space, time, or media in publications, signage, TV, radio, or Internet establishments or public spaces.


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Advertising Sales Agent Career

What skills are required for Advertising Sales Agents?

Importance Skills
  Speaking - Talking to others to convey information effectively.
  Persuasion - Persuading others to change their minds or behavior.
  Social Perceptiveness - Being aware of others' reactions and understanding why they react as they do.
  Service Orientation - Actively looking for ways to help people.
  Negotiation - Bringing others together and trying to reconcile differences.
  Active Listening - Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
  Reading Comprehension - Understanding written sentences and paragraphs in work-related documents.
  Critical Thinking - Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.
  Judgment and Decision Making - Considering the relative costs and benefits of potential actions to choose the most appropriate one.
  Coordination - Adjusting actions in relation to others' actions.
  Writing - Communicating effectively in writing as appropriate for the needs of the audience.
  Monitoring - Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.
  Systems Analysis - Determining how a system should work and how changes in conditions, operations, and the environment will affect outcomes.
  Time Management - Managing one's own time and the time of others.
  Complex Problem Solving - Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
  Active Learning - Understanding the implications of new information for both current and future problem-solving and decision-making.
  Mathematics - Using mathematics to solve problems.
  Learning Strategies - Selecting and using training/instructional methods and procedures appropriate for the situation when learning or teaching new things.

What knowledge is needed to be an Advertising Sales Agent?

Importance Knowledge
  Sales and Marketing - Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
  Customer and Personal Service - Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
  English Language - Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
  Communications and Media - Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
  Mathematics - Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications.
  Administrative - Knowledge of administrative and office procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and workplace terminology.
  Computers and Electronics - Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.
  Administration and Management - Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
  Education and Training - Knowledge of principles and methods for curriculum and training design, teaching and instruction for individuals and groups, and the measurement of training effects.
  Production and Processing - Knowledge of raw materials, production processes, quality control, costs, and other techniques for maximizing the effective manufacture and distribution of goods.
  Economics and Accounting - Knowledge of economic and accounting principles and practices, the financial markets, banking, and the analysis and reporting of financial data.
  Telecommunications - Knowledge of transmission, broadcasting, switching, control, and operation of telecommunications systems.
  Personnel and Human Resources - Knowledge of principles and procedures for personnel recruitment, selection, training, compensation and benefits, labor relations and negotiation, and personnel information systems.

Work Styles

Importance Styles
  Attention to Detail - Job requires being careful about detail and thorough in completing work tasks.
  Initiative - Job requires a willingness to take on responsibilities and challenges.
  Persistence - Job requires persistence in the face of obstacles.
  Integrity - Job requires being honest and ethical.
  Achievement/Effort - Job requires establishing and maintaining personally challenging achievement goals and exerting effort toward mastering tasks.
  Stress Tolerance - Job requires accepting criticism and dealing calmly and effectively with high-stress situations.
  Dependability - Job requires being reliable, responsible, and dependable, and fulfilling obligations.
  Independence - Job requires developing one's own ways of doing things, guiding oneself with little or no supervision, and depending on oneself to get things done.
  Adaptability/Flexibility - Job requires being open to change (positive or negative) and to considerable variety in the workplace.
  Social Orientation - Job requires preferring to work with others rather than alone, and being personally connected with others on the job.
  Cooperation - Job requires being pleasant with others on the job and displaying a good-natured, cooperative attitude.
  Self-Control - Job requires maintaining composure, keeping emotions in check, controlling anger, and avoiding aggressive behavior, even in very difficult situations.
  Innovation - Job requires creativity and alternative thinking to develop new ideas for and answers to work-related problems.
  Concern for Others - Job requires being sensitive to others' needs and feelings and being understanding and helpful on the job.
  Analytical Thinking - Job requires analyzing information and using logic to address work-related issues and problems.
  Leadership - Job requires a willingness to lead, take charge, and offer opinions and direction.