Major:
Arts, Entertainment, and Media Management Major

Description: A program that prepares individuals to organize and manage various aspects of the visual arts, performing arts, and entertainment media industries. Includes instruction in business and financial management, marketing and fund-raising, labor relations for the arts, event promotion and management, product and artist management, and applicable law.

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What Kinds of Students Major in Media Arts?

Media Arts students have artistic abilities and a technological aptitude. They are able to distill and arrange information to be conveyed via aesthetically pleasing formats to the public. They are concerned with how the elements of style are applied to the conveyance of information. They have a desire to apply art in this manner, to research and apply appropriate communication techniques to layout and production of graphic, advertising, corporate and institutional visual communications. The field of Media Arts is geared toward students who have the spirit of an artist along with the desires of a businessperson. Media arts students are interested in design, color and how to express those ideas through different vehicles.

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What Courses Do Media Arts Majors Take?

The required and elective courses you would take for Media Arts majors vary considerably among institutions. Courses are listed here that are illustrative of the breadth of topics you are likely to experience were you to major in this field.

Color Separation in Printing
Design and Society
Design for Print and Digital Media
Digital Imaging
Digital Photography
Flexography and Screen Printing
Media Arts
Multimedia
Offset Printing Operations
Photography
Visual Technologies
Web Design

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What are Some Specializations Within this Broad Major?

Various specializations related to a major in Media Arts may be offered by colleges and universities. These specializations may be of greater or lesser interest to you. A few of these specializations related to this field include, but are not limited to:

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