Marketing Major

• What is Marketing?
• What are Some Specializations Within this Broad Major?
• What Kinds of Students Major in Marketing?
• What Courses Do Marketing Majors Take?
• List of Marketing Jobs
• What is the Median Salary Range for Marketing Careers?
• College and University Departments to Consider

What is Marketing?

Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives. It is a major in which an individual manages many different aspects of a company?s marketing division. The marketing major includes study of the demographic, social, economic, technological, environmental and cultural factors influencing the demands for consumer and industrial goods and services, so that appropriate polices and procedures may be undertaken to meet these demands. Contemporary marketing managers must understand not only the traditional areas of marketing channels, sales management, advertising, and research, but must also be familiar with consumer and dealer motivation. The process requires an understanding of buyer and seller behavior within the context of the overall market environment.

top

What are Some Specializations Within this Broad Major?

Various specializations related to a major in Marketing may be offered by colleges and universities. These specializations may be of greater or lesser interest to you. A few of these specializations related to this field include, but are not limited to:

Apparel and Accessories Marketing	Business Marketing
Marketing Management	Marketing Operations or Marketing and Distribution
Marketing Research	Tourism and Travel Services Marketing Operations

top

What Kinds of Students Major in Marketing?

This major is excellent for individuals who enjoy working in teams and are creative in developing new ways to accomplish their company?s goals. Contemporary marketing managers must understand not only the traditional areas of marketing channels, sales management, advertising, and research, but must also be familiar with consumer and dealer motivation. The process requires an understanding of buyer and seller behavior within the context of the overall market environment. Marketing majors have hobbies that may include the use of computers and activities involving teamwork and problem solving.

Is Marketing the right major for you?
Take the MyMajors Quiz and find out if it is one of your top recommended majors!

What Courses Do Marketing Majors Take?

The required and elective courses you would take for Marketing majors vary considerably among institutions. Courses are listed here that are illustrative of the breadth of topics you are likely to experience were you to major in this field.

Business to Business Marketing	Consumer Behavior
Corporate Finance	Global Marketing
Logistics Strategies	Marketing Channels
Marketing Management	Marketing Research
Marketing Strategy	Product and Price Management
Retail Management	Sales Management

top

List of Potential Jobs in Marketing

These professions and professional organizations illustrate the types of positions you might qualify for if you complete this major. Some majors are more directly related to employment than others, however. You should consider the likelihood of employment after graduation carefully, if you do not plan to go on for graduate work in a field. Even with the completion of graduate work in some fields, however, employment is difficult, so you should determine what the prospects are for this or any major. Employment possibilities are often enhanced by the selecting employment-related courses and by the enrollment in second major or in a minor.

Marketing Communications	Global Marketing
Logistic Strategist	Marketing Channel Coordinator
Product and Price Management	Sales Management

top

What is the Median Salary Range for Marketing Careers?

U.S. Median Salary(starting):$36,900

U.S. Median Salary(mid-career):$81,500

Note: These numbers are national averages so you could make more or less than these amounts. Actual expected salaries will vary depending on your chosen career path, experience, and even your geographic location. Are you interested in detailed information about the forecasted demand for a particular profession? Are you interested in the estimated salaries such positions are likely to pay? This government Web site allows you to search on a particular job, whether listed here or not, to give you this information.

Bureau of Labor Statistics

top

Colleges and Universities offering majors in Marketing

MyMajors complete list has 1,364 schools in the USA with a major in Marketing.
-View the national listing!

top

For information on options available to campuses wishing to see their programs listed on MyMajors, contact for details.