Major:
Marketing/Marketing Management Major

Description: A program that generally prepares individuals to undertake and manage the process of developing consumer audiences and moving products from producers to consumers. Includes instruction in buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing, and applications to specific products and markets.

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What Kinds of Students Major in Marketing?

This major is excellent for individuals who enjoy working in teams and are creative in developing new ways to accomplish their company?s goals. Contemporary marketing managers must understand not only the traditional areas of marketing channels, sales management, advertising, and research, but must also be familiar with consumer and dealer motivation. The process requires an understanding of buyer and seller behavior within the context of the overall market environment. Marketing majors have hobbies that may include the use of computers and activities involving teamwork and problem solving.

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What Courses Do Marketing Majors Take?

The required and elective courses you would take for Marketing majors vary considerably among institutions. Courses are listed here that are illustrative of the breadth of topics you are likely to experience were you to major in this field.

Business to Business Marketing
Consumer Behavior
Corporate Finance
Global Marketing
Logistics Strategies
Marketing Channels
Marketing Management
Marketing Research
Marketing Strategy
Product and Price Management
Retail Management
Sales Management

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Various specializations related to a major in Marketing may be offered by colleges and universities. These specializations may be of greater or lesser interest to you. A few of these specializations related to this field include, but are not limited to:

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