A program that prepares individuals to provide analytical descriptions of consumer behavior patterns and market environments to marketing managers and other business decision-makers. Includes instruction in survey research methods, research design, new product test marketing, exploratory marketing, consumer needs and preferences analysis, geographic analysis, and applications to specific products and markets.
The required and elective courses you
would take for Marketing Research majors vary considerably among institutions.
Courses are listed here that are illustrative of the breadth
of topics you are likely to experience were you to major
in this field.
What other majors are related to Marketing Research?