Malt Liquors Sales Representative Career

*A job as a Malt Liquors Sales Representative falls under the broader career category of Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products. The information on this page will generally apply to all careers in this category but may not specifically apply to this career title.

Job Description for Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products : Sell goods for wholesalers or manufacturers to businesses or groups of individuals. Work requires substantial knowledge of items sold.


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Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Product Career

What Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products do:

  • Answer customers' questions about products, prices, availability, product uses, and credit terms.
  • Recommend products to customers, based on customers' needs and interests.
  • Monitor market conditions, product innovations, and competitors' products, prices, and sales.
  • Consult with clients after sales or contract signings to resolve problems and to provide ongoing support.
  • Contact regular and prospective customers to demonstrate products, explain product features, and solicit orders.
  • Identify prospective customers by using business directories, following leads from existing clients, participating in organizations and clubs, and attending trade shows and conferences.
  • Perform administrative duties, such as preparing sales budgets and reports, keeping sales records, and filing expense account reports.
  • Estimate or quote prices, credit or contract terms, warranties, and delivery dates.
  • Provide customers with product samples and catalogs.
  • Prepare sales contracts and order forms.
  • Plan, assemble, and stock product displays in retail stores, or make recommendations to retailers regarding product displays, promotional programs, and advertising.
  • Negotiate details of contracts and payments.
  • Negotiate with retail merchants to improve product exposure, such as shelf positioning and advertising.
  • Arrange and direct delivery and installation of products and equipment.
  • Check stock levels and reorder merchandise as necessary.
  • Prepare drawings, estimates, and bids that meet specific customer needs.
  • Forward orders to manufacturers.
  • Obtain credit information about prospective customers.
  • Buy products from manufacturers or brokerage firms and distribute them to wholesale and retail clients.

What work activities are most important?

Importance Activities

Selling or Influencing Others - Convincing others to buy merchandise/goods or to otherwise change their minds or actions.

Getting Information - Observing, receiving, and otherwise obtaining information from all relevant sources.

Making Decisions and Solving Problems - Analyzing information and evaluating results to choose the best solution and solve problems.

Updating and Using Relevant Knowledge - Keeping up-to-date technically and applying new knowledge to your job.

Establishing and Maintaining Interpersonal Relationships - Developing constructive and cooperative working relationships with others, and maintaining them over time.

Communicating with Supervisors, Peers, or Subordinates - Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.

Identifying Objects, Actions, and Events - Identifying information by categorizing, estimating, recognizing differences or similarities, and detecting changes in circumstances or events.

Working with Computers - Using computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information.

Monitoring Processes, Materials, or Surroundings - Monitoring and reviewing information from materials, events, or the environment, to detect or assess problems.

Operating Vehicles, Mechanized Devices, or Equipment - Running, maneuvering, navigating, or driving vehicles or mechanized equipment, such as forklifts, passenger vehicles, aircraft, or watercraft.

Communicating with People Outside the Organization - Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.

Thinking Creatively - Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions.

Documenting/Recording Information - Entering, transcribing, recording, storing, or maintaining information in written or electronic/magnetic form.

Performing for or Working Directly with the Public - Performing for people or dealing directly with the public. This includes serving customers in restaurants and stores, and receiving clients or guests.

Processing Information - Compiling, coding, categorizing, calculating, tabulating, auditing, or verifying information or data.

Organizing, Planning, and Prioritizing Work - Developing specific goals and plans to prioritize, organize, and accomplish your work.

Resolving Conflicts and Negotiating with Others - Handling complaints, settling disputes, and resolving grievances and conflicts, or otherwise negotiating with others.

Performing General Physical Activities - Performing physical activities that require considerable use of your arms and legs and moving your whole body, such as climbing, lifting, balancing, walking, stooping, and handling materials.

Performing Administrative Activities - Performing day-to-day administrative tasks such as maintaining information files and processing paperwork.

Handling and Moving Objects - Using hands and arms in handling, installing, positioning, and moving materials, and manipulating things.

Judging the Qualities of Objects, Services, or People - Assessing the value, importance, or quality of things or people.

Scheduling Work and Activities - Scheduling events, programs, and activities, as well as the work of others.

Evaluating Information to Determine Compliance with Standards - Using relevant information and individual judgment to determine whether events or processes comply with laws, regulations, or standards.

Estimating the Quantifiable Characteristics of Products, Events, or Information - Estimating sizes, distances, and quantities; or determining time, costs, resources, or materials needed to perform a work activity.

Developing Objectives and Strategies - Establishing long-range objectives and specifying the strategies and actions to achieve them.

Assisting and Caring for Others - Providing personal assistance, medical attention, emotional support, or other personal care to others such as coworkers, customers, or patients.

Monitoring and Controlling Resources - Monitoring and controlling resources and overseeing the spending of money.

Analyzing Data or Information - Identifying the underlying principles, reasons, or facts of information by breaking down information or data into separate parts.

Coordinating the Work and Activities of Others - Getting members of a group to work together to accomplish tasks.

Coaching and Developing Others - Identifying the developmental needs of others and coaching, mentoring, or otherwise helping others to improve their knowledge or skills.

Interpreting the Meaning of Information for Others - Translating or explaining what information means and how it can be used.

Guiding, Directing, and Motivating Subordinates - Providing guidance and direction to subordinates, including setting performance standards and monitoring performance.

Controlling Machines and Processes - Using either control mechanisms or direct physical activity to operate machines or processes (not including computers or vehicles).

Holland Code Chart for a Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Product