Career:
Demonstrators and Product Promoter

Job Description: Demonstrate merchandise and answer questions for the purpose of creating public interest in buying the product. May sell demonstrated merchandise.

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What Demonstrators and Product Promoters do:

  • Provide product samples, coupons, informational brochures, or other incentives to persuade people to buy products.
  • Record and report demonstration-related information, such as the number of questions asked by the audience or the number of coupons distributed.
  • Demonstrate or explain products, methods, or services to persuade customers to purchase products or use services.
  • Suggest specific product purchases to meet customers' needs.
  • Identify interested and qualified customers to provide them with additional information.
  • Keep areas neat while working and return items to correct locations following demonstrations.
  • Set up and arrange displays or demonstration areas to attract the attention of prospective customers.
  • Learn about competitors' products or consumers' interests or concerns to answer questions or provide more complete information.
  • Transport, assemble, and disassemble materials used in presentations.
  • Prepare or alter presentation contents to target specific audiences.
  • Sell products being promoted and keep records of sales.
  • Work as part of a team of demonstrators to accommodate large crowds.
  • Practice demonstrations to ensure that they will run smoothly.
  • Visit trade shows, stores, community organizations, or other venues to demonstrate products or services or to answer questions from potential customers.
  • Recommend product or service improvements to employers.
  • Research or investigate products to be presented to prepare for demonstrations.
  • Instruct customers in alteration of products.
  • Provide product information, using lectures, films, charts, or slide shows.
  • Train demonstrators to present a company's products or services.
  • Contact businesses or civic establishments to arrange to exhibit and sell merchandise.
  • Wear costumes or sign boards and walk in public to promote merchandise, services, or events.
  • Stock shelves with products.
  • Write articles or pamphlets about products.
  • Develop lists of prospective clients from sources such as newspaper items, company records, local merchants, or customers.

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What work activities does a Demonstrators and Product Promoter do?

Importance Activities

Communicating with Supervisors, Peers, or Subordinates - Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.

Getting Information - Observing, receiving, and otherwise obtaining information from all relevant sources.

Performing for or Working Directly with the Public - Performing for people or dealing directly with the public. This includes serving customers in restaurants and stores, and receiving clients or guests.

Identifying Objects, Actions, and Events - Identifying information by categorizing, estimating, recognizing differences or similarities, and detecting changes in circumstances or events.

Monitor Processes, Materials, or Surroundings - Monitoring and reviewing information from materials, events, or the environment, to detect or assess problems.

Establishing and Maintaining Interpersonal Relationships - Developing constructive and cooperative working relationships with others, and maintaining them over time.

Documenting/Recording Information - Entering, transcribing, recording, storing, or maintaining information in written or electronic/magnetic form.

Communicating with Persons Outside Organization - Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.

Evaluating Information to Determine Compliance with Standards - Using relevant information and individual judgment to determine whether events or processes comply with laws, regulations, or standards.

Thinking Creatively - Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions.

Scheduling Work and Activities - Scheduling events, programs, and activities, as well as the work of others.

Organizing, Planning, and Prioritizing Work - Developing specific goals and plans to prioritize, organize, and accomplish your work.

Selling or Influencing Others - Convincing others to buy merchandise/goods or to otherwise change their minds or actions.

Updating and Using Relevant Knowledge - Keeping up-to-date technically and applying new knowledge to your job.

Analyzing Data or Information - Identifying the underlying principles, reasons, or facts of information by breaking down information or data into separate parts.

Inspecting Equipment, Structures, or Material - Inspecting equipment, structures, or materials to identify the cause of errors or other problems or defects.

Processing Information - Compiling, coding, categorizing, calculating, tabulating, auditing, or verifying information or data.

Interacting With Computers - Using computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information.

Performing General Physical Activities - Performing physical activities that require considerable use of your arms and legs and moving your whole body, such as climbing, lifting, balancing, walking, stooping, and handling of materials.

Assisting and Caring for Others - Providing personal assistance, medical attention, emotional support, or other personal care to others such as coworkers, customers, or patients.

Developing Objectives and Strategies - Establishing long-range objectives and specifying the strategies and actions to achieve them.

Making Decisions and Solving Problems - Analyzing information and evaluating results to choose the best solution and solve problems.

Handling and Moving Objects - Using hands and arms in handling, installing, positioning, and moving materials, and manipulating things.
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