Career:
Advertising Sales Agent
Job Description: Sell or solicit advertising space, time, or media in publications, signage, TV, radio, or the Internet. Includes individuals who obtain leases for outdoor advertising sites or persuade retailers to use sales promotion display items.
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What Advertising Sales Agents do:
- Explain to customers how specific types of advertising will help promote their products or services in the most effective way possible.
- Locate and contact potential clients to offer advertising services.
- Provide clients with estimates of the costs of advertising products or services.
- Draw up contracts for advertising work, and collect payments due.
- Obtain and study information about clients' products, needs, problems, advertising history, and business practices to offer effective sales presentations and appropriate product assistance.
- Prepare and deliver sales presentations to new and existing customers to sell new advertising programs, and to protect and increase existing advertising.
- Deliver advertising or illustration proofs to customers for approval.
- Process all correspondence and paperwork related to accounts.
- Maintain assigned account bases while developing new accounts.
- Recommend appropriate sizes and formats for advertising, depending on medium being used.
- Prepare promotional plans, sales literature, media kits, and sales contracts, using computer.
- Consult with company officials, sales departments, and advertising agencies to develop promotional plans.
- Inform customers of available options for advertisement artwork, and provide samples.
- Write copy as part of layout.
- Identify new advertising markets, and propose products to serve them.
- Attend sales meetings, industry trade shows, and training seminars to gather information, promote products, expand network of contacts, and increase knowledge.
- Determine advertising medium to be used, and prepare sample advertisements within the selected medium for presentation to customers.
- Gather all relevant material for bid processes, and coordinate bidding and contract approval.
- Write sales outlines for use by staff.
- Arrange for commercial taping sessions, and accompany clients to sessions.
What work activities does an Advertising Sales Agent do?
| Importance | Activities | |
|---|---|---|
Selling or Influencing Others - Convincing others to buy merchandise/goods or to otherwise change their minds or actions. |
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Communicating with Persons Outside Organization - Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail. |
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Thinking Creatively - Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions. |
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Organizing, Planning, and Prioritizing Work - Developing specific goals and plans to prioritize, organize, and accomplish your work. |
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Getting Information - Observing, receiving, and otherwise obtaining information from all relevant sources. |
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Communicating with Supervisors, Peers, or Subordinates - Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person. |
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Establishing and Maintaining Interpersonal Relationships - Developing constructive and cooperative working relationships with others, and maintaining them over time. |
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Interacting With Computers - Using computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information. |
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Performing for or Working Directly with the Public - Performing for people or dealing directly with the public. This includes serving customers in restaurants and stores, and receiving clients or guests. |
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Updating and Using Relevant Knowledge - Keeping up-to-date technically and applying new knowledge to your job. |
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Resolving Conflicts and Negotiating with Others - Handling complaints, settling disputes, and resolving grievances and conflicts, or otherwise negotiating with others. |
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Making Decisions and Solving Problems - Analyzing information and evaluating results to choose the best solution and solve problems. |
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Scheduling Work and Activities - Scheduling events, programs, and activities, as well as the work of others. |
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Identifying Objects, Actions, and Events - Identifying information by categorizing, estimating, recognizing differences or similarities, and detecting changes in circumstances or events. |
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Performing Administrative Activities - Performing day-to-day administrative tasks such as maintaining information files and processing paperwork. |
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Processing Information - Compiling, coding, categorizing, calculating, tabulating, auditing, or verifying information or data. |
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Documenting/Recording Information - Entering, transcribing, recording, storing, or maintaining information in written or electronic/magnetic form. |
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Judging the Qualities of Things, Services, or People - Assessing the value, importance, or quality of things or people. |
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Developing Objectives and Strategies - Establishing long-range objectives and specifying the strategies and actions to achieve them. |
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Interpreting the Meaning of Information for Others - Translating or explaining what information means and how it can be used. |
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Analyzing Data or Information - Identifying the underlying principles, reasons, or facts of information by breaking down information or data into separate parts. |
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Monitor Processes, Materials, or Surroundings - Monitoring and reviewing information from materials, events, or the environment, to detect or assess problems. |
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Estimating the Quantifiable Characteristics of Products, Events, or Information - Estimating sizes, distances, and quantities; or determining time, costs, resources, or materials needed to perform a work activity. |
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Coordinating the Work and Activities of Others - Getting members of a group to work together to accomplish tasks. |
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Assisting and Caring for Others - Providing personal assistance, medical attention, emotional support, or other personal care to others such as coworkers, customers, or patients. |
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