On-Air Personality Career

Job Description: Speak or read from scripted materials, such as news reports or commercial messages, on radio or television. May announce artist or title of performance, identify station, or interview guests.

*A job as an On-Air Personality falls under the broader career category of Radio and Television Announcers. The information on this page will generally apply to all careers in this category. We are still seeking more specific information about this career from experts in this field. If you can provide us with more information, .

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On-Air Personality Career

What skills are required for On-Air Personalitys?

Importance Skills
  Speaking - Talking to others to convey information effectively.
  Active Listening - Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
  Reading Comprehension - Understanding written sentences and paragraphs in work related documents.
  Critical Thinking - Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
  Social Perceptiveness - Being aware of others' reactions and understanding why they react as they do.
  Time Management - Managing one's own time and the time of others.
  Writing - Communicating effectively in writing as appropriate for the needs of the audience.
  Judgment and Decision Making - Considering the relative costs and benefits of potential actions to choose the most appropriate one.
  Coordination - Adjusting actions in relation to others' actions.
  Active Learning - Understanding the implications of new information for both current and future problem-solving and decision-making.
  Complex Problem Solving - Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
  Monitoring - Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.
  Persuasion - Persuading others to change their minds or behavior.
  Negotiation - Bringing others together and trying to reconcile differences.
  Service Orientation - Actively looking for ways to help people.

What knowledge is needed to be an On-Air Personality?

Importance Knowledge
  Communications and Media - Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
  English Language - Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
  Telecommunications - Knowledge of transmission, broadcasting, switching, control, and operation of telecommunications systems.
  Computers and Electronics - Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.
  Customer and Personal Service - Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
  Administration and Management - Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
  Sales and Marketing - Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
  Education and Training - Knowledge of principles and methods for curriculum and training design, teaching and instruction for individuals and groups, and the measurement of training effects.
  Psychology - Knowledge of human behavior and performance; individual differences in ability, personality, and interests; learning and motivation; psychological research methods; and the assessment and treatment of behavioral and affective disorders.
  Clerical - Knowledge of administrative and clerical procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and other office procedures and terminology.
  Fine Arts - Knowledge of the theory and techniques required to compose, produce, and perform works of music, dance, visual arts, drama, and sculpture.
  Geography - Knowledge of principles and methods for describing the features of land, sea, and air masses, including their physical characteristics, locations, interrelationships, and distribution of plant, animal, and human life.

Work Styles

Importance Styles
  Dependability - Job requires being reliable, responsible, and dependable, and fulfilling obligations.
  Integrity - Job requires being honest and ethical.
  Stress Tolerance - Job requires accepting criticism and dealing calmly and effectively with high stress situations.
  Initiative - Job requires a willingness to take on responsibilities and challenges.
  Self Control - Job requires maintaining composure, keeping emotions in check, controlling anger, and avoiding aggressive behavior, even in very difficult situations.
  Cooperation - Job requires being pleasant with others on the job and displaying a good-natured, cooperative attitude.
  Attention to Detail - Job requires being careful about detail and thorough in completing work tasks.
  Adaptability/Flexibility - Job requires being open to change (positive or negative) and to considerable variety in the workplace.
  Independence - Job requires developing one's own ways of doing things, guiding oneself with little or no supervision, and depending on oneself to get things done.
  Innovation - Job requires creativity and alternative thinking to develop new ideas for and answers to work-related problems.
  Persistence - Job requires persistence in the face of obstacles.
  Achievement/Effort - Job requires establishing and maintaining personally challenging achievement goals and exerting effort toward mastering tasks.
  Social Orientation - Job requires preferring to work with others rather than alone, and being personally connected with others on the job.
  Concern for Others - Job requires being sensitive to others' needs and feelings and being understanding and helpful on the job.
  Leadership - Job requires a willingness to lead, take charge, and offer opinions and direction.
  Analytical Thinking - Job requires analyzing information and using logic to address work-related issues and problems.

Holland Code Chart for an On-Air Personality

Work Values

Importance Values
  Achievement - Occupations that satisfy this work value are results oriented and allow employees to use their strongest abilities, giving them a feeling of accomplishment. Corresponding needs are Ability Utilization and Achievement.
  Recognition - Occupations that satisfy this work value offer advancement, potential for leadership, and are often considered prestigious. Corresponding needs are Advancement, Authority, Recognition and Social Status.
  Independence - Occupations that satisfy this work value allow employees to work on their own and make decisions. Corresponding needs are Creativity, Responsibility and Autonomy.
  Support - Occupations that satisfy this work value offer supportive management that stands behind employees. Corresponding needs are Company Policies, Supervision: Human Relations and Supervision: Technical.
  Relationships - Occupations that satisfy this work value allow employees to provide service to others and work with co-workers in a friendly non-competitive environment. Corresponding needs are Co-workers, Moral Values and Social Service.
  Working Conditions - Occupations that satisfy this work value offer job security and good working conditions. Corresponding needs are Activity, Compensation, Independence, Security, Variety and Working Conditions.