Writers and Author Career

Job Description: Originate and prepare written material, such as scripts, stories, advertisements, and other material.


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Writers and Author Career

What Writers and Authors do:

  • Review advertising trends, consumer surveys, and other data regarding marketing of goods and services to determine the best way to promote products.
  • Discuss with the client the product, advertising themes and methods, and any changes that should be made in advertising copy.
  • Present drafts and ideas to clients.
  • Vary language and tone of messages based on product and medium.
  • Write articles, bulletins, sales letters, speeches, and other related informative, marketing and promotional material.
  • Develop advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to determine the best way to present advertising information.
  • Invent names for products and write the slogans that appear on packaging, brochures and other promotional material.
  • Conduct research and interviews to determine which of a product's selling features should be promoted.

What work activities are most important?

Importance Activities

Getting Information - Observing, receiving, and otherwise obtaining information from all relevant sources.

Communicating with People Outside the Organization - Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.

Selling or Influencing Others - Convincing others to buy merchandise/goods or to otherwise change their minds or actions.

Communicating with Supervisors, Peers, or Subordinates - Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.

Thinking Creatively - Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions.

Establishing and Maintaining Interpersonal Relationships - Developing constructive and cooperative working relationships with others, and maintaining them over time.

Coordinating the Work and Activities of Others - Getting members of a group to work together to accomplish tasks.

Making Decisions and Solving Problems - Analyzing information and evaluating results to choose the best solution and solve problems.

Updating and Using Relevant Knowledge - Keeping up-to-date technically and applying new knowledge to your job.

Organizing, Planning, and Prioritizing Work - Developing specific goals and plans to prioritize, organize, and accomplish your work.

Developing Objectives and Strategies - Establishing long-range objectives and specifying the strategies and actions to achieve them.

Developing and Building Teams - Encouraging and building mutual trust, respect, and cooperation among team members.

Working with Computers - Using computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information.

Scheduling Work and Activities - Scheduling events, programs, and activities, as well as the work of others.

Guiding, Directing, and Motivating Subordinates - Providing guidance and direction to subordinates, including setting performance standards and monitoring performance.

Interpreting the Meaning of Information for Others - Translating or explaining what information means and how it can be used.

Identifying Objects, Actions, and Events - Identifying information by categorizing, estimating, recognizing differences or similarities, and detecting changes in circumstances or events.

Training and Teaching Others - Identifying the educational needs of others, developing formal educational or training programs or classes, and teaching or instructing others.

Coaching and Developing Others - Identifying the developmental needs of others and coaching, mentoring, or otherwise helping others to improve their knowledge or skills.

Providing Consultation and Advice to Others - Providing guidance and expert advice to management or other groups on technical, systems-, or process-related topics.

Resolving Conflicts and Negotiating with Others - Handling complaints, settling disputes, and resolving grievances and conflicts, or otherwise negotiating with others.

Judging the Qualities of Objects, Services, or People - Assessing the value, importance, or quality of things or people.

Holland Code Chart for a Writers and Author