Alumni Profile: Joe Tavares, University of Massachusetts Dartmouth

Joe Tavares is a designer and photographer currently living and working in Los Angeles, Calif.

His approach to design is centered on clear and effective visual communication using a minimalist aesthetic. This is influenced by exploration of unfamiliar areas of study and through creating new forms, meanings and ideas by applying a process of translation through design. Joe is extremely passionate about his work and finds great worth in strategy and collaboration. His specialties lie in web, print, typography, iconography and photography.

Joe began experimenting with graphic design as a teenager, teaching himself how to use design software to create graphics for his social media accounts, event posters, experimental collages and photographic zines. He continued this practice through college, where he decided to pursue graphic design professionally. Joe received a BFA in Visual Design with a concentration in Graphic Design and a minor in Art History from the College of Visual and Performing Arts at UMass Dartmouth in 2015.

After graduating, Joe began work at Drizly, a tech startup based in Boston. During his time there, Joe expanded on his design knowledge through a deep dive in branding and web design. Working at a technology company informed his considerations for how design affects daily interactions between people and the built environment around them.

His following work at Incase gave Joe the opportunity to work on refreshing a brand with a long design-driven history. Joe spearheaded many projects, including a website redesign, establishing an iconographic system that was utilized on packaging and digital media, user interface design for an app and art direction for studio and lifestyle photography.

Joe aims to deliver thoughtful and challenging concepts through a process of research, development and refinement. He is currently working at ICNCLST/, an artist management and creative intelligence agency, which allows him to work in tandem with culturally leading photographers, designers, painters and illustrators on a variety of commercial collaborations. His multidisciplinary design language has been realized through his collaborative work with Apple, Google, Nike, Zipcar and Levi’s, among others.

Website: joetvrs.com

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