Major:
Special Products Marketing Operations Major

Description: A program that prepares individuals to perform marketing and sales operations connected with the promotion of special products, including floristry, food, and home and office products. Includes instruction in principles of marketing research and advertising, promotional campaign organization, media relations, and applicable technical and administrative skills.

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What Courses Do Special Products Marketing Operations Majors Take?

The required and elective courses you would take for Special Products Marketing Operations majors vary considerably among institutions. Courses are listed here that are illustrative of the breadth of topics you are likely to experience were you to major in this field.

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