Major:
International Marketing Major

Description: A program that prepares individuals to perform marketing activities in enterprises primarily engaged in exporting or importing goods and services in world markets. Includes instruction in international trade controls, foreign trade operations, locating markets, negotiation practices, monetary issues, and international public relations.

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What Courses Do International Marketing Majors Take?

The required and elective courses you would take for International Marketing majors vary considerably among institutions. Courses are listed here that are illustrative of the breadth of topics you are likely to experience were you to major in this field.

Advertising
Design
Economics
Management
Marketing
Public Relations

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